Sabtu, 31 Oktober 2009

plus 4, Aftermarket Lighting Leader Streetglow, Inc. Proudly Presents State-Of ... - PRWeb

plus 4, Aftermarket Lighting Leader Streetglow, Inc. Proudly Presents State-Of ... - PRWeb


Aftermarket Lighting Leader Streetglow, Inc. Proudly Presents State-Of ... - PRWeb

Posted: 30 Oct 2009 11:54 PM PDT

StreetGlow, Inc., the industry leader in performance and specialty lighting products, is proud to add several exciting aftermarket products and programs to its SEMA line-up: XtraSlim™ Edge Light LED Strips, XtraSlim™ Flexible Multi-color LED Undercar Kits, Multi-Color Cargo Bed Light Kit, Multi-Color Interior Light Kit, Mini 10-port Distribution Block for automotive category, Micro-thin LED Disks, Multi-color Light Kit, Mini LED Strobe Kit for motorcycle category, Merchandising Solution - High Intensity Xenon White Bulb Program, OPTX, The Ultimate Value Brand and GlowBucks™ reward program.

Wayne, New Jersey (PRWEB) October 31, 2009 -- StreetGlow, Inc., the industry leader in performance and specialty lighting products, is proud to add several exciting aftermarket products and programs to its SEMA line-up: XtraSlim™ Edge Light LED Strips, XtraSlim™ Flexible Multi-color LED Undercar Kits, Multi-Color Cargo Bed Light Kit, Multi-Color Interior Light Kit, Mini 10-port Distribution Block for automotive category, Micro-thin LED Disks, Multi-color Light Kit, Mini LED Strobe Kit for motorcycle category, Merchandising Solution - High Intensity Xenon White Bulb Program, OPTX, The Ultimate Value Brand and GlowBucks™ reward program.

Xtraslim™ Edge Light Led Strips -

Stare Power - Hold everyone's gaze with StreetGlow XtraSlim™ Edge Light LED Headlamp Strips. Two rolls of ultra bright LEDs in neo blue, red, green, yellow or white accent your headlights perfectly. Just trim, peel and stick and you can have them installed in the blink of an eye.

A set of two 19" micro slim, flexible edge light LED strips are perfect for accentuating headlamp lens, door panels, gauges cluster etc. They may be trimmed to the desired length for the ultimate custom application.

MSRP: $ 34.99 (in pairs)


Xtraslim™ Flexible Undercar Kits -

COMES WITH LOTS, GOES FOR LESS - Are your customization plans bigger than your budget? The new XtraSlim™ Flexible LED Undercar Kit from StreetGlow® delivers big features on a small budget. Color changing and animation can be achieved with seven selectable colors and nine pattern mode controller. Each kit includes a 4-port controller and wireless remote key fob. For larger vehicles, additional strips may be purchased and connected separately.

Each kit includes (2) 48" and ((2) 30" Flexible Strips, wireless remote key fob and a 4-port controller offering 7 selectable colors: white, red, purple, blue, turquoise, green, yellow and 9 selectable pattern modes. Additional strips (sold separately) may be inter-connected together for larger vehicles
MSRP: $ 129.99

Multi-Color Cargo Bed Light Kit -

BRIGHTEN YOUR PLAY LOAD with this new StreetGlow's LED Cargo Bed Light Kit.
Install these four 29" LED strips along cargo bed rail for both decorative and functional lights. Features 15-minute auto shut off, 7 constant color or color changing and animation selections.
MSRP: $ 198.99

Multi-Color Interior Kit -

Take A Full Spectrum Or Color Out For A Spin. StreetGlow's new multi-color interior kit let you set 7 multi-colors and 9 patterns to music and motion. Each kit includes four 12" tubes per port, interconnect up to sixteen 12" tubes. Additional strips (sold separately) may be inter-connected together for larger vehicles
MSRP: $ 198.99

Mini 10-Port Distribution Block -

Good Things Come In Small Packages. This compact sized 10-port distribution block lets you connect up to 9 items (10th port is used to connect power and ground wire to battery). With a daisy chain of distribution blocks, you can add as many SG Neon or LED products you need to bring your vision to light.
MSRP: $ 18.99

Multi-Color Kit For Motorcycles -
Just Like A Box Of Crayon®, By All Means, Color Outside The Line. SG Motorcycle Multi-color kit includes four 12" tubes per port, interconnect up to sixteen 12" tubes, a 4-port controller which lets you select 7 colors: white, red, purple, blue, turquoise, green, yellow and 9 selectable pattern modes. Additional strips may be added for larger motorcycle or for more lighting effect.
MSRP: TBA

Polaris Motorcycle Micro-Thin Single Color Led Light Disk -
Aurora Motorcycle Micro-Thin Multi-Color Led Light Disk -

Six low profile design, high intensity output single color (MCMLD*) or multi-color (MCMLDMC) LED disks in 1-1/16" diameter are perfect for drawing attention to even the smallest and tightest areas. Optional animation may be achieved by connecting to StreetGlow Motorcycle LED Wireless Remote Controller (WCWRLC), sold separately. Distribution block is included.
MSRP: $ 39.9 (pack of 6)

Mini Led Strobe Kit For Motorcycle -

These 8 pea sized intense white LED Pods yield radical strobe light effect in multiple distinct patterns using a "soft touch" button. Perfect for highlighting engine bays, gas tanks, frames, saddlebags, dashboards, gauge clusters and speaker boxes.
MSRP: $ 59.99

High Intensity Xenon White Bulb Program -

How Many Bulbs Does It Take To Change A Driver?
Two - If they are StreetGlow High Intensity Xenon Headlight Bulbs.
StreetGlow High Intensity Xenon bulbs turn even nervous night drivers into confident cruisers. Brighter and whiter than standard bulbs, they let you fly in the face of even the darkest night. They fit the headlamps and fog lamps of most vehicles and the budgets of most drivers.

Streetglow High Intensity Xenon White Bulb display pack (HBDP24) include 2 each of the most requested xenon bulb (H1, H3, H4, H7, H10, H11, H13, H9004, H9005, H9006, H9006XS, H9007). One counter top display box fits a set of 12 assorted bulbs and a backup set for quick replenishment.
MSRP: $ 779.74 / program

Optx, The Ultimate Value Brand.

Hooked on performance lighting? Just one more LED package away from perfect? Craving a controller but low on coin? We sympathize. StreetGlow created the OPTX line to make high performance lighting technology affordable. Same great lighting effects, just a smaller price tag. Choose OPTX. Now you can Be Scene and save.

Two perfect pre-determined assortments will be introduced at SEMA. Free display racks are provided to any dealers and distributors who sign up to be StreetGlow's new value brand customer. Visit StreetGlow's booth at the SEMA, Las Vegas Convention Center, North Hall, Booth number 10512 and inquire for SHOW SPECIAL and INTRODUCTORY OFFER SPECIAL.

Streetglow Glowbucks™ Reward Program

"At StreetGlow, we value our customers. We appreciate the support our customers have shown us by purchasing our products and we'd like to reward dealers for support," stated Keith Korchma, VP of Sales.

Sign up for a StreetGlow® GlowBucks™ membership for free and start earning GlowBucks™ (GB$) for every StreetGlow® purchase made at regular price. The GlowBucks™ Reward Program offers the lowest prices on StreetGlow® selected items including LED, Neon, strobes and accessories. All are sold at below wholesale prices with all factory warranties.

Weekly (or Monthly) specially selected items are posted on www.streetglow.com at deeply discounted prices. Alternatively, these items may be purchased with GlowBucks™.

As of November 1, 2009, qualified Dealers earn 2% GlowBucks™ Points for every StreetGlow® purchase over $300. StreetGlow® purchases over $800 will earn an additional 3% GlowBucks™, for a total of 5% GlowBucks™ Points per purchase.

StreetGlow GlowBucks™ Rewards may be redeemed to purchase GlowBucks™ products, StreetGlow clearance products at up to 75% off MSRP. Sign up by January 31, 2010, and earn an instant $20 GB credit.

All above mentioned SG products will be available direct from StreetGlow or at participating dealers listed on www.streetglow.com in Spring 2010.

About StreetGlow -
StreetGlow, the leading manufacturer of aftermarket neon and LED performance lighting, lets the creativity and individuality of customizers shine. For over 18 years, StreetGlow has helped enthusiasts achieve amazing levels of artistry and the opportunity to Be Scene™ with distinct neon and LED lighting products for cars, trucks and motorcycles.

The company, founded in 1990, remains loyal to the founder's fundamental mission to manufacture performance and specialty lighting products that are durable and affordable. It reigns as one of New Jersey's fastest growing companies, made the Inc. Magazine 500 List for four consecutive years and has been featured in Entrepreneur's Business Startups, Success Magazine, The Wall Street Journal and on CNNfn and The Montel Williams Show. For more information, visit www.streetglow.com.

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OPTIMA(R) Ultimate Street Car Invitational Announces National ... - KTVZ.com

Posted: 30 Oct 2009 08:41 PM PDT

A broadcast feature, produced by BCII, will showcase OPTIMA Batteries post-SEMA Invitational to air January 30 and 31, 2010 on SPEED

MILWAUKEE, Oct. 30 /PRNewswire/ -- OPTIMA® Batteries, the title sponsor and creator of the OPTIMA Ultimate Street Car Invitational, presented by RideTech and K&N Filters, announces an agreement with Brentwood Communications International, Inc. (BCII) and SPEED(TM) to produce and air an exclusive 30-minute television special about the upcoming racing competition. These broadcast partners will help elevate the awareness and status levels of the Invitational, currently in its second year.

The program, scheduled to air nationally on SPEED in 2010 on January 30 and 31, will cover several of the vehicle builds in the days leading up to the competition. During the week of the event, the program will focus on driver appearances at the SEMA Show and all of the racing excitement throughout the competition.

"The OPTIMA Ultimate Street Car Invitational is designed to show off the best of the best builders, drivers and aftermarket products in the performance automotive world," said Cam Douglass, director of product development and marketing at OPTIMA Batteries. "The event itself is closed to spectators and open only to media and participants, however we have fielded many requests from consumers who want access to the industry-only world of SEMA, as well as this exciting event. The exclusive SPEED television special will deliver that experience in a dynamic, visual way, providing a front-row seat to all of those would-be spectators."

The invitation-only event will take place on Saturday, November 7, right on the heels of the SEMA Show. Held at Spring Mountain Motorsports Ranch in Pahrump, Nevada, this Invitational will challenge up to 50 of the finest street machines in the world, showcasing the quality, performance and talent of the country's top builders, manufacturers and vehicle owners.

Hundreds of car owners submitted entries in hopes of participating in this unique event. OPTIMA and its committee of automotive industry experts, including manufacturers, media, top builders and designers, are using strict criteria to select up to 50 participants. This elite group will include some of the most well-known drivers and vehicles in the industry. The final choices will be made from the show floor at SEMA and will be announced at a press conference in the OPTIMA booth #23561, located in the central hall, during the SEMA Show on Thursday, November 5 at 10:00 a.m. PT. For the current list of the OPTIMA Batteries Ultimate Street Car Invitational finalists or more information on the event, visit http://www.optimainvitational.com/

The OPTIMA Batteries Ultimate Street Car Invitational sponsors include: (Presenting) RideTech; K&N Filters; (Platinum) Speed by Spectre; BFGoodrich; Baer Brakes; (Gold) MagnaFlow; Bowler Transmissions; MSD Ignitions, VP Racing Fuels; (Silver) The Roadster Shop; Lateral-G.net; Pfaff Designs; (Bronze) Fesler-Moss Camaro; Mr. Norm's Garage; FM3 Performance Marketing; (Product) Detroit Speed & Engineering; Vintage Air; Eibach Springs; Classic Instruments; (Associate) Good Guys Rod & Custom; Shelby Automobiles; Silver State Classic Challenge; and Protouring.com.

About OPTIMA® Batteries

OPTIMA YellowTop, RedTop and BlueTop batteries are available through leading battery distributors throughout the globe. Consumers should look for the unique colored top and six-pack design for which OPTIMA is known throughout the world. For the nearest retailer, consumers can also call 1-888-8OPTIMA (1-888-867-8462) or visit www.optimabatteries.com.

OPTIMA batteries are manufactured by Johnson Controls, Inc. Johnson Controls (NYSE: JCI) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of 140,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com.

About BCII

Brentwood Communications International Inc. (BCII) started in 1997 as an international entertainment company in Burbank, Calif. What started as a one-man company has grown into a lucrative corporation, producing over 230 television programs during its thirteen-year history. Production at BCII has included such automotive and motorsport classic series as Rides, Overhaulin, Hot Rod TV and Livin' the Low Life, as well as branded entertainment for clients such as BF Goodrich and Ford Motor Company.

About SPEED

SPEED(TM) is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 79 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.

SOURCE OPTIMA Batteries

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Attorney Brad Sinclair Warned Bikers of Riding While Intoxicated ... - PRLog (free press release)

Posted: 30 Oct 2009 08:12 PM PDT

PRLog (Press Release) – Oct 30, 2009 – Contact
Andrew Godfrey, Sinclair Law Offices
321.253.4200
agodfrey@sinclairlaw.com
Angel Marotto, BARD Marketing
amarotto@bardmarketing.com

Motorcycle Accident Attorney Brad Sinclair Warned Bikers of Riding While Intoxicated During Biketoberfest 2009

Melbourne, FL – Motorcycle Accident Attorney Brad Sinclair, of Sinclair Law Offices, warned bikers of riding while intoxicated, at this year's Biketoberfest, held October 15 – 17 in Daytona Beach, FL.

"Rallies seldom go down without at least one fatality," says Sinclair. "A high number of riders on unfamiliar roads partying hard is a deadly combination."

Sinclair Law Offices serve Motorcycle, Automotive, Truck and Personal Injury victims. We stand by safety first and justice always. Attorney Brad Sinclair—an avid motorcycle rider and an active Lifetime member of ABATE (American Bikers Aiming Towards Education)—is exceptionally knowledgeable in motorcycle and automotive laws (Personal Injury Protection (PIP), Uninsured Motorist (UM), etc…), maximizing compensation for his clients. Staffed with former claims adjustors, Sinclair Law Offices is able to provide sound insight into the insurance industry: knowledgeable to how they process claims and perceptive to how they value cases. Sinclair Law Offices will negotiate property damages and provide advice on medical professionals to help speed recovery; and assist on the back end negotiating medical coverage.

Established in 1992, Biketoberfest celebrates its seventeen year. Thousands of motorcycle enthusiasts revved around town and explored the sundry vendors, street festivals, charity rides, concerts, expos and other motorcycle-related activities. For more information on Biketoberfest, visit www.biketoberfest.org or call the Biketoberfest hotline at 1-866-296-8970. For year-round information on what the Daytona Beach area has to offer bikers, visit the sister web site of Biketoberfest.org — www.bikerbeach.com.

Sinclair Law Offices focuses on Motorcycle Accidents, Auto Accidents, Truck Accidents and Personal Injury. The firm was founded in 1995 and is headquartered in Melbourne, Florida, at 5465 N. Highway 1. Attorney Brad Sinclair is licensed to practice law in Florida since 1984. He can be contacted at 321.253.4200 or toll free at 888.722.1974. Additional information about Sinclair Law Offices may be obtained from the firm's website at www.sinclairlaw.com.

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Its Batteries Helping Toyota Lead Charge - YAHOO!

Posted: 30 Oct 2009 05:13 PM PDT

Prius-maker Toyota raced to first place in the hybrid car arena more than a decade ago, but staying No. 1 in alternative vehicles might take another gear.

Honda (NYSE:HMC - News) continues to battle fiercely, cutting its hybrid prices to the point where Toyota (NYSE:TM - News) has been forced to respond. Ford (NYSE:F - News), finding success with its Fusion hybrid, competes with Honda for the No. 2 spot in the U.S. hybrid market.

In the meantime, carmakers late to the hybrid game are trying to move faster to the next advance, all-electric cars. (See related story, this page.)

Yet Toyota remains in the alt-vehicle driver's seat. Analysts point 15 two huge advantages. One, Toyota opted from the start to develop its own batteries for use in hybrids and, eventually, all-electric vehicles. The battery is key.

And No. 2, Toyota's first-mover advantage has given it a trunkful of patents, aiding its alt-car development.

"Toyota's biggest strength is that it's already invested 12 years in R&D of mass-produced hybrid cars and established its technologies such as batteries and motor," said Nikko Citi analyst Noriyuki Matsushima.

But the auto industry is filled with twists and turns.

In May, Toyota released its third-generation line of Prius vehicles. Sales are good, analysts say, but they question profit margins. Toyota had to sell the car at lower prices than it wanted in order to compete with Honda's Insight, analysts say.

Honda priced the new Insight at $19,800. Toyota couldn't go that low; it's a bigger car. But it had to get close. Its base price starts at $22,400, just $400 above second-generation Prius prices.

Insight was the top-selling hybrid in Japan in April -- then the new Prius came out. From May through August, the most recent figures available, the new Prius has been the top-selling hybrid in Japan and the U.S. In the U.S., the Prius accounted for 47.5% of all U.S. hybrid sales in the first nine months of this year, according to figures from Toyota and Automotive News. The Toyota Camry hybrid is No. 2, at 8.3%, while Honda's Insight is No. 3, at 7.2%.

Toyota Grapples With Pricing

So Prius keeps its big lead, but perhaps at a cost.

"Because the Prius is such a price value, many owners of higher-priced Toyota vehicles in Japan are switching to Prius," said Masaaki Sato, a journalist and the author of "The Toyota Leaders" and "The Honda Myth." This is hurting Toyota's profit, he says.

Toyota already faced hurdles. In May, it reported an annual net loss of $4.4 billion for its fiscal year ended March 31, its first annual loss in six decades. The strong yen hurt. Its full-size Tundra pickup sold in the U.S., its biggest market, was another drag. It had to idle a Texas plant that made the Tundra from August through November 2008. And it decided to close the NUMMI plant in Northern California where it made its Tacoma pickup (partner GM had opted out earlier). The company expects deeper losses this year. It sold only 126,540 vehicles in the U.S. in April, 42% fewer than in April 2008 and less than were sold by Ford. In June, Toyota named company president Akio Toyoda, grandson of the company founder, to replace Katsuaki Watanabe at the helm.

Toyota says it failed to move fast enough to solve problems, as it quickly expanded globally.

But for that same fiscal year, Honda reported a profit of $1.5 billion, helped by a 13% increase in unit motorcycle sales in Asia and by the success of its Fit. The sub-compact Fit is a conventional gas car, and gets 27 mph in the city, 33 highway. And unlike Toyota, Honda is not interested in selling full-sized pickups.

Analysts say Toyota's in-house battery expertise will help fuel better results.

In 1996, a year before Prius debuted, Toyota formed a joint venture with Panasonic (NYSE:PC - News) to make batteries for a hybrid gas- and electric-powered vehicle. In 2005, Toyota took control of the joint venture and now owns 60% to Panasonic's 40%.

The joint venture, Panasonic EV Energy, develops and makes two different kinds of batteries for Toyota. One is a nickel-metal hydride battery. The other is a lithium-ion battery, which will power the just-emerging generation of plug-in hybrids.

Toyota Readies Plug-In Hybrid

Toyota said it is rolling out 500 Prius Plug-in Hybrids for commercial lease in the U.S., Europe and Japan around year's end. The company plans to sell the vehicle in the U.S. by 2012.

The plug-in will travel up to 12 miles on pure electric power before the gasoline engine kicks in. That might not sound like much, but its nickel-metal hydride-powered hybrid gets about one mile all-electric before the gas engine kicks in.

For now, Toyota said it continues to use nickel-metal hydride batteries for current Priuses because of its proven reliability and lower costs.

Toyota considers it crucial to have its core batteries technology in-house, says Jeffrey Liker, an engineering professor at the University of Michigan, and the author of "The Toyota Way."

"Toyota never wants to depend on outsiders," Liker said. "They want a very high degree of reliability."

Making batteries in-house helps Toyota keep a lid on its costs and accumulate know-how, he says.

Toyota and its group companies also develop and make most of the other parts used in hybrid vehicles, including the electric motor and many of the chips found in the cars, says Ryoichi Saito, an auto analyst at Mizuho Investors Securities in Tokyo.

For the Insight, Honda buys nickel batteries from Sanyo, Japan's major battery maker. It reportedly wanted to work with Sanyo on lithium-ion batteries in an exclusive relationship, but Sanyo reportedly said no, fearing that would limit its own growth.

Honda formed a lithium-ion joint venture with a Japanese firm called GS Yuasa in April. Honda holds a 49% stake in the venture, named Blue Energy. "Honda wanted a majority stake, but they couldn't get it," analyst Saito said.

Meanwhile, General Motors is buying lithium-ion battery cells from South Korea's LG Chem for the Chevrolet Volt all-electric vehicle, slated to go on sale in 2010. GM plans to assemble lithium-ion battery packs in Michigan.

Liker isn't impressed. "How can you compare that to the 12-year investment by Panasonic and Toyota, in which they have put billions of dollars into it?" he said.

Toyota has been protecting its hybrid technology advances by patenting them. Toyota has a "compulsive patenting" strategy, says Liker. "They are patenting everything in order to control as much of the technology as they can," he said.

Toyota spokesman Paul Nolasco said in an e-mail that Toyota has 2,092 patents for its three generations of Prius hybrids.

Ford has licensed some of Toyota's hybrid-system control technology, and Nissan (Other OTC:NSANY.PK - News) is buying Toyota hybrid systems. By using Toyota's technology, Nissan rolled out its Altima hybrid.

Toyota archrival Honda didn't license any of Toyota's hybrid technology. Instead, it's developed its own hybrid system that fits best for its vehicles, which tend to be smaller than Toyota's.

"Honda clearly didn't want to use Toyota's patents," Sato said. "That's Honda's pride."

So Toyota and Honda have traveled different hybrid tracks.

Nikko Citi Analyst Noriyuki Matsushima called Toyota's system "stronger hybrid." Toyota's system has two motors. At EV (electric vehicle) mode, the latest Prius runs all on electric power for up to a mile, then its gasoline power kicks in.

Honda's Insight uses a "mild hybrid" system, Matsushima says. It has one motor, with electrical power aiding gas power from the start. This works fine on its smaller cars, like the Insight. But a larger car, such as Honda's Accord, wouldn't see any big mileage gain with such a system, analysts say.

"Our goal was to make a smaller and lighter hybrid and to cut the system cost by half compared with the Civic hybrid without sacrificing performance," said Yasunari Seki, the chief engineer for the Insight.

While a smaller battery and simpler hybrid system keep Insight's costs down, its mileage ratings don't match Toyota. The Insight gets 40 mpg in the city and Prius gets 51 mpg, according to the U.S. Environmental Protection Agency.

Honda in 2010 will roll out a hybrid version of its popular Fit subcompact in Japan. It will be smaller than the Insight. The price reportedly might be near $15,000. Honda declined to comment on price.

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2010HondaAccord - autoblog

Posted: 30 Oct 2009 04:37 PM PDT

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Jumat, 30 Oktober 2009

plus 3, Wonder Auto Enters into Framework Agreement to Deliver Electric Motor ... - Earthtimes

plus 3, Wonder Auto Enters into Framework Agreement to Deliver Electric Motor ... - Earthtimes


Wonder Auto Enters into Framework Agreement to Deliver Electric Motor ... - Earthtimes

Posted: 30 Oct 2009 07:19 AM PDT

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Electric motorcycles? Company charges ahead - MSNBC

Posted: 30 Oct 2009 03:16 AM PDT

WASHINGTON - An Oregon company that makes electric motorcycles thinks it has a homegrown solution to the nation's energy woes. To prove it, the company sent two riders on a 10-day odyssey from Detroit to Washington, re-creating the 2008 trip of automobile company CEOs looking for billions of dollars in government aid.

While the auto executives rode in corporate jets, the riders from Brammo Inc. had a far less luxurious journey. The chief engineer and an advertising executive for the Ashland, Ore.-based company rode more than 700 miles from Michigan in 45-mile increments — the distance the motorcycles can travel on one charge.

The trip took so long in part because the riders stopped frequently to charge up and meet with the public and news media to draw attention to the all-electric Enertia, which sells for $12,000. The men tailgated with Pittsburgh Steelers fans, spoke to students at Carnegie Mellon University and battled autumn rains that soaked them through much of the journey.

After they arrived in Washington, the riders and Brammo CEO Craig Bramscher met Tuesday with officials from the Energy Department and with lawmakers, including their home state senators. Sen. Ron Wyden, D-Ore., said Brammo, which employs 52 people at its southwestern Oregon plant, was poised to become an economic driver for the state.

The company is lobbying to extend an Energy Department grant program to include two-wheeled vehicles. It also wants to expand a 10-percent federal tax credit available to electric vehicle buyers under the economic stimulus law.

The visit by the electric motorcycle riders comes as luxury automaker Fisker Automotive said Tuesday it was buying a shuttered General Motors assembly plant in Delaware to produce plug-in hybrid electric cars. Vice President Joe Biden was among those on hand to announce a new lease on life for the GM plant.

On Thursday, Colorado-based Proterra will demonstrate an electric hybrid bus at a Capitol Hill news conference. The zero-emission bus uses lithium titanate batteries.

The electric motorcycle riders documented their trip on a blog called "Shocking Barack" and promoted it through social networking sites such as Facebook and Twitter.

"We want to have a little fun," said David Schiff, one of the two riders.

Schiff, creative director a Colorado-based advertising agency that is working with Brammo, dreamed up the trip and the Web site, http://www.shockingbarack.com, which he said is intended to impress Obama with the efficiency of electric motorcycles.

A crew of six has been documenting the journey, with updated videos and diaries on the Web site and even a GPS-aided map showing the exact locations of the bikes being ridden by Schiff and Brian Wismann, Brammo's director of product development.

"People have lost faith in America's ability to innovate and be scrappy and do a lot with a little," Schiff said. "We believe that we are riding two-wheeled evidence to the contrary."

CEO Bramscher calls electric vehicles the wave of the future, and says that if the price of the bike can be brought down to about $9,000, the Enertia could become a popular commuter choice.


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Obituary: Billie Loren Downard (Oct. 30) - Corvallis Gazette-Times

Posted: 30 Oct 2009 12:10 AM PDT

Aug. 23, 1941 - Oct. 23, 2009

Billie Loren Downard, 68, died Oct. 23, 2009, at his home in Philomath surrounded by family.

He was born to Lee Roy and Dorothy Lorene Downard in Baxter Springs, Kan.

He moved at a young ageto Eugene , where he grew up, made lifelong friends, and, in the early summer of 1959, met his true love, Donna Marie Tallman. This was about one month before he joined the U.S. Navy. The two were married on April 2, 1960. They had five children together: Cynthia, Bill, Loren, Michael and Melynda.

He and a co-worker quit their jobs in 1972 and started their own automotive repair shop, Bug Werks, which is still in business today as Auto Werks. He had since remarried. He was loved by many, and will be missed.

His hobbies were hunting, shooting, stock-car racing, off-road motorcycle riding, four-wheeling, camping, fishing, shooting the breeze and arm wrestling.

Survivors include his children, Cynthia Sanchez of Vancouver, Wash., Bill and Linda Downard of Philomath, Loren and Sara Downard of Philomath, Michael Downard of Corvallis and Melynda Downard of Corvallis; and his first true love, Donna Downard.

He was preceded in death by three brothers, Leonard, Leroy and Jerry; his mother, Dorothy Lorene Downard; and his father, Lee Roy Downard.

A potluck celebration of life gathering will take place Nov. 7 at Bill's house on College Street in Philomath, from noon until we're done. Items to bring could include food of all kinds, including meat for barbecue, drinks of all kinds and chairs if you like to sit.

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Cars, Catalogs, Cats, Casinos And The Birth Of Street Chopper Magazine ... - streetchopperweb.com

Posted: 29 Oct 2009 07:59 PM PDT

What's In Your Hands Right Now might not look it, but it's impressive. It-this magazine, to remove any doubt-is the fountainhead of a publishing empire; many of Source Interlink's esteemed titles like Truckin', Street Rodder, and HOT BIKE can track their DNA 40 years to Street Chopper Magazine.Street Chopper, on the other hand, was literally the marketing end of AEE Choppers. AEE if you didn't know is largely credited as the first chopper parts mass manufacturer. Prior to it, builders created choppers by modifying OEM parts and making the rest from scratch. Street Chopper offered feature bikes for ideas, tech stories to show how to do them, and AEE part numbers for ready orders. In that sense their relationship was necessary; each relied on the other.>The Man >the Myth >McMullen
The subject of Tom's early life probably isn't interesting, but you should probably know it anyway. He was born in Ohio. He spent his Navy service in a submarine, and upon discharge he moved to Southern California-Lynwood to be specific, the place where he met the second guy you should meet, Jim Clark.

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Kamis, 29 Oktober 2009

plus 4, Electric motorcycles? Company charges ahead - MSNBC

plus 4, Electric motorcycles? Company charges ahead - MSNBC


Electric motorcycles? Company charges ahead - MSNBC

Posted: 29 Oct 2009 08:32 AM PDT

WASHINGTON - An Oregon company that makes electric motorcycles thinks it has a homegrown solution to the nation's energy woes. To prove it, the company sent two riders on a 10-day odyssey from Detroit to Washington, re-creating the 2008 trip of automobile company CEOs looking for billions of dollars in government aid.

While the auto executives rode in corporate jets, the riders from Brammo Inc. had a far less luxurious journey. The chief engineer and an advertising executive for the Ashland, Ore.-based company rode more than 700 miles from Michigan in 45-mile increments — the distance the motorcycles can travel on one charge.

The trip took so long in part because the riders stopped frequently to charge up and meet with the public and news media to draw attention to the all-electric Enertia, which sells for $12,000. The men tailgated with Pittsburgh Steelers fans, spoke to students at Carnegie Mellon University and battled autumn rains that soaked them through much of the journey.

After they arrived in Washington, the riders and Brammo CEO Craig Bramscher met Tuesday with officials from the Energy Department and with lawmakers, including their home state senators. Sen. Ron Wyden, D-Ore., said Brammo, which employs 52 people at its southwestern Oregon plant, was poised to become an economic driver for the state.

The company is lobbying to extend an Energy Department grant program to include two-wheeled vehicles. It also wants to expand a 10-percent federal tax credit available to electric vehicle buyers under the economic stimulus law.

The visit by the electric motorcycle riders comes as luxury automaker Fisker Automotive said Tuesday it was buying a shuttered General Motors assembly plant in Delaware to produce plug-in hybrid electric cars. Vice President Joe Biden was among those on hand to announce a new lease on life for the GM plant.

On Thursday, Colorado-based Proterra will demonstrate an electric hybrid bus at a Capitol Hill news conference. The zero-emission bus uses lithium titanate batteries.

The electric motorcycle riders documented their trip on a blog called "Shocking Barack" and promoted it through social networking sites such as Facebook and Twitter.

"We want to have a little fun," said David Schiff, one of the two riders.

Schiff, creative director a Colorado-based advertising agency that is working with Brammo, dreamed up the trip and the Web site, http://www.shockingbarack.com, which he said is intended to impress Obama with the efficiency of electric motorcycles.

A crew of six has been documenting the journey, with updated videos and diaries on the Web site and even a GPS-aided map showing the exact locations of the bikes being ridden by Schiff and Brian Wismann, Brammo's director of product development.

"People have lost faith in America's ability to innovate and be scrappy and do a lot with a little," Schiff said. "We believe that we are riding two-wheeled evidence to the contrary."

CEO Bramscher calls electric vehicles the wave of the future, and says that if the price of the bike can be brought down to about $9,000, the Enertia could become a popular commuter choice.


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Text Size - Chicago Tribune

Posted: 29 Oct 2009 08:10 AM PDT

TERROR ON THE RAILROAD The Illinois Railway Museum hosts its annual haunted event, Terror on the Railroad, Oct. 30 and 31. Participants must be at least 13 and in good health. The event will run from 7 to 11 p.m. all eight nights. Tickets, available only at the gate, are $12. Visit www.irm.org or call 815-923-4000 or 800-BIG-RAIL (244-7245).

GHOST TRAIN The Monticello Railway Museum hosts its Ghost Train Oct. 30 and 31 in Monticello, off I-72 between Champaign and Springfield. The trains, with a Haunted Boxcar, run every half hour from 7 to 9 p.m. Oct. 23, 24, 30 and 31. The run on the half hour from 1 to 2:30 p.m. and 7 to 8 p.m. Oct. 25. Tickets are $6 for ages 2 and older. Visit www.mrym.org.

TRICK OR TREAT TROLLEY Tricks and treats await you at every stop on this spooky and kooky trolley ride at the Illinois Railway Museum Oct. 31. Kids in costume get a free prize. Hours at the museum in Union are 10:30 a.m. to 5 p.m. Fares are $12 for adults, $8 for kids or $45 for families. Visit www.irm.org or call 815-923-4000 or 800-BIG-RAIL (244-7245).

MANTENO VETERANS RIDE The American Veterans Motorcycle Riders Association and Oak Lawn H.O.G. are sponsoring the 11th annual Manteno Veterans Ride Nov. 1. Lineup begins at 7 a.m. at Oak Lawn Harley-Davidson, 111th Street and Cicero Avenue, with first bikes out at 10. The escorted ride will proceed to the TInley Park VFW. Participants are asked to bring personal care items other things of use for the residents of the Illinois Veterans Home in Manteno. Visit www.avmra.com or call John as 708-917-3275.

SKIP'S SWAP The 17th annual Skip's Auto and Truck Parts Swap Meet is set for Nov. 1 at the new Lake County Fairgrounds in Grayslake. The meet and sale for collectible and performance vehices is set for 8 a.m. to 3 p.m. Admission is $7 for adults and $2 for kids 6-11. Vendor fee is $35 and cars for sale $25. Visit www.skipsusa.com or call 630-340-4744.

MARINE RADAR The Waukegan Sail and Power Squadron offers a Marine Radar Seminar Nov. 3 at the Waukegan Yacht Club, 199 N Harbor Pl. The seminar, from 7 to 9 p.m., explains radar functions, selection, operation under various conditions, display interpretation, basic navigation and collision avoidance. Fee is $10 per. Contact Lt. Cmdr. Mike Ludtke at 815-575-0809 or wspsxo@gmail.com or visit www.wspsboating.org.

SLOT CAR SHOW The Midwest Slot Car Show is set for Nov. 8, at Lincoln Center, 2450 Lincoln St., Highland, Ind. The show, from 10 a.m. to 3 p.m., will feature slot cars in HO, 1:32 and 1:24 scale along with aaccessories. Admission is $5 for adults with children younger than 16 free. Vendor fee is $30. E-mail Mikedore@go.com or call 815-233-6541.

POLAR EXPRESS The Polar Express pulls into the National Railroad Museum in Ashwaubenon, Wis., Nov. 27, 27 and 29 and Dec. 4, 5 and 6. The annual trip to the North Pole will be made at 3, 5 and 7 p.m. each day and include a dramatic reading of the Christmas story about a boy who is not sure whether he believes in Santa Claus. Standard class fares are $12 for adults and $8 for kids 2 through 12. Fares in premium class--a restored 1950s streamline buffet-lounge-observation car, are $25 for lounge seating and $18 for table seating. Reservations are required. Call 920-437-7623, ext. 10, or visit www.nationalrrmuseum.org.

THE POLAR EXPRESS The Monticello Chamber of Commerce hosts Lunch with Santa on the Train Dec. 4 and 5 at the Monticello Railway Museum, off I-72 between Champaign and Springfield. The journey, from 5:30 to 7 p.m., leaves the Wabash Depot in downtown Monticello and includes a reading of the story. Tickets are $20 per person. For information, visit www.polarexpressride.com or call 877-762-9011. For tickets, visit www.mrym.org.

LUNCH WITH SANTA The Monticello Railway Museum hosts the Polar Express Nov. 27 and 28 and Dec. 5 and 6 in Monticello, off I-72 between Champaign and Springfield. Departures are 10 a.m. and 1, 2:15 and 3:30 p.m. Dec. 5 and 10:30 and 11:45 a.m. and 1:15 and 2:30 p.m. Dec 6. Tickets are $11 per person. Visit www.monticellochamber.org.

HAPPY HOLIDAY RAILWAY Take a train ride through holiday light displays and visit with Santa Claus and his elves at the Illinois Railway Museum Dec. 5 and 6, 12 and 13 and 19 and 20. Children on Santa's "good" list will recieve a gift. Trains run every two hours at the museum in Union. Visit www.irm.org or call 815-923-4000 or 800-BIG-RAIL (244-7245).

TOYS FOR TOTS The 32nd annual Chicagoland Toys for Tots Motorcycle Parade begins at 9:30 a.m. Dec. 6 at Dan Ryan Woods, 85th Street and Western Avenue, Chicago. The parade will proceed up Western to the Marine Reserve Center at Foster Avenue and Troy Street. Participants can gather at 8 a.m. and should bring an unwrapped new toy or game -- but no plush toys. Visit www.chicagolandtft.org or call 773-866-TOYS (8697).

TOY SHOW The annual Tinley Park Holiday Toy Show is set for Dec. 6 at Tinley Park High School, 6111 W. 175th St. The show, from 10 a.m. to 2 p.m., will feature diecast cars and models. Admission is $6. Call Jim at 262-246-7171.

BOAT SHOW The 80th annual Chicago Boat, RV and Outdoors Show sails into McCormick Place North Jan. 13 through 17. Hundreds of the latest product s and accessories will be featured along with the Huck Finn Trout Pond and green boating zone. Hours are 11 a.m. to 9 p.m. Jan 13, 14 and 15; 10 a.m. to 9 p.m. Jan 16 and 10 a.m. to 5 p.m. Jan 17. Admission is $10 for adults, $4 for kids 13-15 and free for those 12 and younger. Seniors 65 and older will get $2 off Jan. 13. Visit www.ChicagoBoatShow.com .

STRICTLY SAIL Strictly Sail Chicago will be held Jan. 28 through 31 at Navy Pier. The event will include the latest sailboats and products, along with seminars and a kids activity center. Hours are 11 a.m. to 8 p.m. Jan 28 and 29, 9 a.m. to 7 p.m. Jan. 30 and 9 a.m. to 4 p.m. Jan. 31. Adult admission is $12 Jan. 28 and 29 and $15 Jan. 30 and 31. A two-day adult pass is $24. Children 15 and younger are free when accompanied by an adult. Visit www.StrictlySailChicago.com.

AUTO SHOW BLACK TIE The Chicago Auto Show's First Look for Charity will be held from 6:30 to 10:30 p.m. Feb. 11 on the show floor at McCormick Place. Eighteen Chicago-area charities benefit from the black-tie event. Tickets cost $225 each. Visit www.chicagoautoshow.com.

CHICAGO AUTO SHOW The 102nd Chicago Auto Show hits McCormick Place North and South Feb. 12-21. Hours are 10 a.m. to 10 p.m. Feb. 12-20 and 10 a.m. to 8 p.m. Feb. 21. Tickets cost $11 for adults, $7 for seniors 62 and older and children 7-12 and free for kids 6 and younger with a paid adult. Visit www.chicagoautoshow.com.

Having a public event? Rides would like to list it. Please send the information--event name, time, place, admission/fees and contact information--to What's up, Rides, 435 N. Michigan Ave., 4th Floor, Chicago, IL 60611 or e-mail to transportation@tribune.com at least two weeks before the event. Submissions will be accepted in writing only.

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Fitch downgrades MGIC - Milwaukee Journal Sentinel

Posted: 29 Oct 2009 07:27 AM PDT

Oct. 29, 2009 9:58 a.m. | Businessman Paul E. Olsen, who in the last year has seen one of his companies slide into receivership and another in which he holds an interest land in bankruptcy court, now has been ordered to pay $194,271 for violating state environmental regulations.

Wisconsin Attorney General J.B. Van Hollen announced this week that a Lafayette County judge imposed the order against Olsen and another of his businesses, Olsen Brothers Enterprises LLP, for violations during construction of grain handling facilities in Belmont and Boscobel.

Paul Olsen and Olsen Brothers began building the storage facilities without permits, although they knew permits were required; failed to take required steps to prevent environmental harm; and failed to conduct necessary inspections, Van Hollen said in a statement.

An Olsen Brothers spokesman said there had been technical violations of regulations, but that no environmental damage resulted. In one case, he said, Olsen Brothers was told by its construction contractors that a permit wasn't required.

Paul Olsen and brothers David and Luther, a state senator, owned Olsen's Mill Inc., one of the state's biggest grain handlers, until it was sold last April after being forced by its lender into receivership. Olsen Brothers Enterprises, of rural Berlin, owns most of the real estate on which Olsen's Mill did business. »Read Full Article

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Modine reports second-quarter loss - Milwaukee Journal Sentinel

Posted: 29 Oct 2009 07:27 AM PDT

Oct. 29, 2009 9:58 a.m. | Businessman Paul E. Olsen, who in the last year has seen one of his companies slide into receivership and another in which he holds an interest land in bankruptcy court, now has been ordered to pay $194,271 for violating state environmental regulations.

Wisconsin Attorney General J.B. Van Hollen announced this week that a Lafayette County judge imposed the order against Olsen and another of his businesses, Olsen Brothers Enterprises LLP, for violations during construction of grain handling facilities in Belmont and Boscobel.

Paul Olsen and Olsen Brothers began building the storage facilities without permits, although they knew permits were required; failed to take required steps to prevent environmental harm; and failed to conduct necessary inspections, Van Hollen said in a statement.

An Olsen Brothers spokesman said there had been technical violations of regulations, but that no environmental damage resulted. In one case, he said, Olsen Brothers was told by its construction contractors that a permit wasn't required.

Paul Olsen and brothers David and Luther, a state senator, owned Olsen's Mill Inc., one of the state's biggest grain handlers, until it was sold last April after being forced by its lender into receivership. Olsen Brothers Enterprises, of rural Berlin, owns most of the real estate on which Olsen's Mill did business. »Read Full Article

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Forza Motorsport 3: Microsoft's latest offers 100 tracks, 400 cars ... - Autoweek.com

Posted: 29 Oct 2009 05:54 AM PDT

Even if you were an international billionaire playboy car collector (and, this being AutoWeek, some of you are), you probably would not own more than 100 or 200 cars. If you could own a racetrack, you probably could not afford more than one. You could not jet around the world on a whim--especially with all those cars--to drive whatever track you were in the mood for at the moment. They tend to book Le Mans far ahead, after all. But as of Oct. 27, anybody with $59.95 can buy Forza Motorsport 3 (FM3) for Xbox 360 and do better than the best international billionaire playboy. Electronically speaking, that is.

FM3 features 400 detailed and accurate road and race cars that you can drive on 100 equally detailed and accurate international racetracks. You can customize your car, personalize a paint scheme or "buy" ready-made paint jobs with credits you get by racing, and you can "photograph" your car and show off the photos online.

FM3 has its strengths and some weaknesses. But it comes out many months before chief rival Gran Turismo 5 hits stores and has the largest collection of highly detailed cars and the most accurately detailed tracks now available on a home gaming console. FM3's developers invited us to Microsoft headquarters outside Seattle to have a look at the finished product, giving us a prism through which to glimpse this huge slice of the entertainment pie.

Video games are now part of a worldwide industry that passed the $30 billion sales mark worldwide and could hit $50 billion in as little as two or three years--fast surpassing movies, music and girlfriends as a way to dispose of your disposable income.

This gives game developers more leverage, especially in the automotive sector. Developers used to have to pay manufacturers for the rights to use real-life cars in their games. But the tide has turned.

"Now they're recognizing the marketing benefits," said FM3 content director John Wendl. "Research has tied purchase intent to exposure in video games. Forza did research and said, 'Look, games are selling cars for you.'" Now many manufacturers pay for exposure in games.

How did FM3 become such a powerhouse? Microsoft's Xbox was a big success before the original Forza Motorsport launched in May 2005. But with automotive-themed games such as Gran Turismo and Grand Theft Auto grabbing huge chunks of market share, Microsoft knew it had to do something big.

"Gran Turismo is the crown jewel for Sony," said Dan Greenawalt, game director at Microsoft's Turn 10 Studios, which made all of the Forza games. "Back in 2002, we decided we needed a crown jewel for our racing."

Forza games quickly became known for their realism--their "physics," as gamers describe the way cars realistically react to tuning and to skillful driving. The market responded. Forza Motorsport 1 sold more than 1.5 million copies. FM2 sold 3.5 million. The numbers for FM3 should continue to track upward.

Turn 10's people set the parameters for the new game early. They wanted something with incredible detail, cars so accurate they looked like photographs of real cars. They wanted tracks to match. And they wanted cars that reacted as closely as possible to the way real cars react to inputs and chassis setups. But the main challenge they sought to address was to make such a detailed product accessible to and enjoyable for everyone, from the dedicated gamer-driver to someone picking up a controller for the first time.

"We wanted to make the best [simulation] we could and still make it accessible to the arcade user," said Greenawalt.

In video-game lexicon, an "arcade" game is a fairly simple, easy-to-use, fun game that anyone can switch on and drive. It's like a cartoon. A "sim," or simulation, is far more detailed and accurate. It takes much more time for developers and players, as well as more effort and disc space.

"That's actually a really hard trick," said Greenawalt. "Most developers approach it as black-and-white--it's either a sim or an arcade. We wanted to accomplish both. So the game's like an onion. It has different layers depending on how deep you want to go."

"I learned a lesson when my dad played Forza 2," said Wendl. "He laughed, crashed and probably wouldn't come back. We've created this game to be fun for anyone."

HOW TO MAKE A VIDEO GAME

How did they do that and get it all on two 8-gig DVDs? Plenty of work, plenty of people. At Turn 10 alone, 350 people worked almost around the clock during peak development. That doesn't include "several partners" in India, Vietnam, China, Europe and all over North America. Those were coders, artists, testers, software engineers and source-material experts (i.e., car guys).

The core team in the studio worked in three-week sprints, after which they would have a "scrum," where that portion of development was presented and debated.

Wendl said he worked nonstop on FM3 throughout June, July and August. Team members would often sleep on couches in the office. Food was delivered. Families visited. They got more efficient, though: FM1 took about a year of hard work, and the crunch time for FM3 was only about three months.

Of course, there was still plenty to do before the crunch. First, they had to decide which cars and features to include.

"We had no shortage of guys with ideas about what they wanted to put in, but you have to be able to say no," said Brian Lockhart, chief of the Turn 10 program managers. "You have to keep to a timetable and have a finish date. If you don't, your competition crushes you, or your team starts to burn out."

There are hundreds of features on FM3, everything from complete car interiors (a first for the series) to 600 different wheel patterns. Each required CAD data, detailed photos and measurements. So the thinning of the ideas was a constant process.

The team whittled the original list of potential cars from 2,000 down to the 400 "most important." After launch, new cars will be added via online downloads, about one a month.

"The amount of detail on these cars is just crazy," said Wendl. "We had to do the lug nuts, windshield spray nozzles, interiors for all 400 cars. We have a level of detail that was only possible in movies five years ago."

It took $2 million of work to put all of those accurate interiors into all of those cars, down to the dials on the digital and analog gauges.

"You can see the warning label on the sun visor," boasted Wendl.

Such a level of detail required teams to mine CAD data from the manufacturer, perform digital scanning of the car or perform an intense photo session--preferably all three. A 60-page photo-spec document required 700 to 800 photos. The photos were then loaded into the 3-D modeling package at Turn 10's studio.

Then the source-material experts (SMEs) went to work. They knew exactly which wheels went on which model and what vent belonged where for the appropriate year, make and model. "We're the guys looking out for the gearheads," said SME Matt Laverty. The detail has evolved exponentially with video games, Laverty said, to the point where one car had a reminder note: "Do not model dead insect in radio."

"You're going from 300-polygon cars to 300,000-polygon cars," Laverty pointed out. A polygon is like a pixel, except it's mathematical instead of physical.

For earlier video games, cars were fixed blocks of dark light; no one worried about the images reflecting in the paint. Now, everyone does.

With so many in-game upgrades available, few players will keep their cars stock. There is a significant list of upgrades for each car you can pick and choose yourself, or you can have the game install prepackaged accessories with different performance goals. For example, FM3 offers 400 stock wheels and 200 from the aftermarket. Gamers can set stagger, width, aspect ratio and ride height. They can install body kits and numerous upgrades for the engine, chassis and drivetrain.

With the right combination, you could turn a Honda Fit into a Ferrari killer. You could make a 1,000-hp Volkswagen GTI, changing it from a front-wheel-drive four-banger into a rear-drive V6. You could add slicks and downforce and change the camber, sway bars, air pressure and gear ratios, all for better lap times. When your car is done, you get instant specs showing how your changes affect performance.

As you increase your car's performance, if you're racing, you also go up a class or two, so that 1,000-hp GTI might not be the best way to attack the supercar class. Or it might be. FM3's artificial intelligence will run a theoretical lap to test your new setup. The detail can intimidate a beginner, so there are various levels of assistance available.

"You want to bring the fun parts of racing into the game and leave out the parts that suck," said Wendl.

An enormous share of the team's budget went into physics, the part of the simulation that mimics on-screen what that actual car would do in the real world.

FM3's developers gathered many terabytes of data to create the physics you see. There are eight to 12 gigs of it per car. The finished game represents 39,000 hours of work gathering the physics data alone.

Designers collect 300 data points, or variables, per car: chassis stiffness, lift, drag, tire compounds, and so on. Then they put those through a mathematical model that calculates what effect the data would have on the car. Sometimes performance means better 0 to 60 mph, 100 to 0 mph or lateral g's. Sometimes it means the car flips over when it hits the guardrail.

That process of putting the data through the mathematical model is called AutoMagic. It is like running a huge equation for every bump--or, more accurately, 360 huge equations per second, part of which includes every bump.

FM3 runs at 360 hertz, meaning it "samples"--checks, rechecks and compares the moving car against the mathematical model--360 times a second. Most games run at 60 hertz. So when you hit that bump on the concrete runway at Sebring, your car, with the springs, shocks and tires you put on it, reacts just as it would at the real Sebring.

To take full advantage of this modeling, FM3 presents everything on your screen at the rate of 60 frames a second, so it appears almost like the real thing. It takes up a lot of disc space and requires a lot of processing, but it is worth it.

Turn 10 is particularly proud of its chassis-flex and tire-sidewall-flex simulations. The studio has partnerships with various industry leaders, from Michelin for tire data to real carmakers such as Audi and McLaren. They input CAD data from manufacturers along with their own measurements and real-world info.

"On other games, the car is just a brick," said Wendl. "A Mustang handles like an Audi R8. Even race teams don't model their cars as thoroughly as we do ours. McLaren got as much out of our meeting as we did."

The detail extends even to the sounds you hear in the game. FM3 engineers run every car on a dyno and record the intake noise, transmission noise and both stock and aftermarket exhaust. There is a pile of aftermarket exhaust pipes stacked in a corner of the office, left over from acoustic mapping sessions.

Developers also went to a crash-test facility and recorded the sounds each car made as it hit either concrete or guardrail--they did the same thing on the skidpad.

The same scrutiny goes into making the racetracks for the game. Of the 100 tracks in FM3, more than 60 are real-life venues. Team members spend two or three days at each track, taking thousands of photos and measuring gradients and bumps with military-grade surveying and data-acquisition equipment.

"We're trying to get as much detail as we can," said lead environment artist Matthew Collins. "We measure the camber of the road, the rumble-strip heights, and try to capture the general ambience."

Collins spent three days at Le Mans, walking the course with a GPS machine. He drove an NSX JGTC race car at Suzuka in Japan and spent a day studying the concrete bumps at Sebring.

They even visit the areas where the game's fantasy tracks could be, such as Sedona or Montserrat, photographing mountains, roads and bridges to be compiled into a realistic-seeming road course.

"These games have 10 times the polygons as FM2, four times the texture and four times the resolution," said Wendl.

When Peugeot factory sports-car driver Stéphane Sarrazin visited the studio just before racing his 908 HDi prototype at Petit Le Mans, his lap times on Forza's rendering of Road Atlanta were within 0.2 second of his qualifying time there a few days later.

ON THE TRACK

The first time you plug FM3 into your Xbox 360, you can do a demo race in an Audi R8. Out of the box, you get the sense of realism, the game's hallmark. And you can crash an R8!

Then you can start off with an entry-level race for front-wheel-drive hatchbacks. In your beginning races, the system defaults to include stability control, traction control, ABS and automatic braking. All you have to do is hit the throttle and steer. A green line of arrows shows you the racing line.

We still managed to crash a lot. But with a feature that allows you to back up and try again, who cares?

If you want to go up a class, just type it in, and the game will make the mods for you. You can race alone for an entire season and compete on all kinds of tracks, from road courses and ovals to drifting and drags. You can also play online against other Forzites worldwide. As you get better, the game keeps up with you. It never stops being challenging.

OFF THE TRACK

You don't even have to race to enjoy FM3.

"There are people who just paint cars, they don't race them," said Lockhart. "There's a housewife in Arizona whose online name is Little Vixen who just paints cars, and people buy her drawings."

You can stack or overlap as many as 4,000 layers of paint on your car, as well as add numbers, letters, logos and graphics. Tuners can engineer whole new setups for any car in the game. With a set of aftermarket add-ons, you can have your own little SEMA show, right down to fluorescent wipers.

Or, at www.forzamotorsport.net, you can buy paint jobs, suspensions, race videos and photos that others have made. You pay with credits you earn in races. You can also earn credits by selling your videos, photos, paint jobs or game replays.

"It's a whole ecosystem," said Wendl.

COMPLAINTS

We do have a few complaints. First, there is no night racing, rallying or racing in the rain, and there are no motorcycles.

"Sure, we have rallying," countered one of the FM3 developers. "You just drive the whole race on the grass!"

Another downside is that you get only eight cars on the track at a time.

And while some games are multiplatform, meaning that you can play them on different gaming consoles, FM3 is for Xbox 360 only.

Finally, if you didn't know anything about video gaming and had only heard about the realism of FM3, you'd expect 3-D holograms and Smell-O-Vision. That stuff--the holograms, anyway--is at least 20 or 30 years out. The hardware, memory and processing capacity is nowhere near what would be needed.

When it gets here, you can complain to your grandkids about how tough you had it back in the winter of '09.

For more Car news, road tests, photos and insight, click here.

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