plus 3, Automobiles : MOTORCYCLES,ATVs,MOPEDS - Frederick News-Post

Automobiles : MOTORCYCLES,ATVs,MOPEDS - Frederick News-Post
ADP Launches Social Media and Reputation Management Solutions - Stockhouse
TRACK TALK: Grigas ready to step up - Patriot Ledger
Outdoor enthusiasts will love Extend-A-Haul! - Auto123

Automobiles : MOTORCYCLES,ATVs,MOPEDS - Frederick News-Post

Posted: 13 Feb 2010 07:05 AM PST

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ADP Launches Social Media and Reputation Management Solutions - Stockhouse

Posted: 13 Feb 2010 03:09 AM PST

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Offerings enable Automotive Retailers to Establish Social Media as a Key Element of their Marketing Mix and Take More Control of their Brand Reputation

HOFFMAN ESTATES, Ill., Feb 13, 2010 (BUSINESS WIRE) --

The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced the launch of new Social Media / Reputation Management solutions for dealers. Delivered as a comprehensive service, ADP's Social Media / Reputation Management solutions go beyond establishing simple web pages in a few popular social sites. Rather, ADP helps dealers implement and manage their complete strategy for effectively integrating social media into their overall marketing mix.

As online social networking evolves, ADP's solutions help dealers maintain vibrant user communities as well as remain relevant in an ever-expanding array of social sites. The solutions also provide dealers with a higher degree of control over their unique brand online. Depending on the solution, this includes establishing and registering a dealer's brand presence in over 100 relevant social venues; awareness and consultation in regard to negative brand commentary; and systematic processes for producing positive brand awareness among consumers. Dealers benefit from the focused collaboration of a professional social marketing representative to help them in their creation of quality content specifically designed to engage and expand a dealer's trusted relationships and online community participation.

Effectively integrated into a dealer's customer communications and consumer marketing activity, ADP's Social Media / Reputation Management produces high-impact results including:

-- Increasing a dealer's brand awareness among automotive consumers within the local area

-- Improving a dealer's Search Engine rankings and volume of relevant results listings

-- Growing a dealer's user community participation and overall customer base

-- Creating a direct, opt-in communication channel to customers bypassing artificial filters

-- Driving additional customer traffic to the dealer's website

"Social Media is a new way for us to build a deeper relationship with our prospects and current clients. Since we've gotten our Social Media program up and going, our organic search ranking has improved and we've already seen many positive results, not only in our sales department but in our service and our body shop as well," says Elizabeth Barrera, IT Director, Ancira Auto Group.

"According to JD Power, 35% of car shoppers use consumer-driven websites like blogs as part of their buying process -- and this trend is only going to increase. The growth of Social Media represents a major opportunity for dealers to communicate with their customers in an environment different than the typical sales cycle -- and it's one of the most effective means to do so. As a leader in both digital marketing and managed services, ADP is uniquely positioned to provide a comprehensive Social Media solution that drives significant opportunities for the dealership to manage its online community efficiently and effectively," states Steve Anenen, President of ADP Dealer Services.

ADP takes on the time consuming tasks of running the site including content syndication and publishing, freeing up the dealership to focus on their own unique message to build fruitful customer relationships. "ADP has made it very easy for us to manage the social media sites enabling us to be as detailed or as relaxed as we want to with it. ADP keeps an eye on what's going on for us," adds Barrera.

ADP's Social Media is just one component of ADP's digital marketing solution that also includes websites, digital advertising, consumer marketing, online transactions, and business system solutions. "The combination of these offerings enables our clients to offer a complete array of solutions to attract, convert and retain more customers over the web," adds Anenen.

About ADP

Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use, cost-effective solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP, contact us at 800.225.5237 or visit the company's website at www.ADP.com.

SOURCE: Automatic Data Processing, Inc.

ADP Dealer Services Andy Tippet 847.485.4393 andrew_tippet@adp.com

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TRACK TALK: Grigas ready to step up - Patriot Ledger

Posted: 13 Feb 2010 05:54 AM PST

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According to Bob Grigas III of Marshfield and Area Auto Racing News, he expects to take the next step up on the NASCAR Whelen Modified Tour.

The improvement will consist of adding Brad Lafontaine of North Smithfield, R.I., as his crew chief this year.

Lafontaine is also the principal of Northeast Auto Parts in that Rhode Island town. The company specializes in providing race car parts and other related items to the racers in New England and elsewhere.

Lafontaine was the crew chief for Ted Christopher of Plainville, Conn., when he won his 2008 WMT Championship.

The Grigas/Lafontaine tandem has already come together as Grigas is already in action at the World Series of Stockcar Racing at the New Smyrna Speedway in Florida for the eight-night series.

"He's one of the winningest crew chiefs in the business and I'm really happy getting the season underway with him, " revealed Bob. The NASCAR Whelen Modified Tour will begin for Grigas/Lafontaine on April 13 at the Thompson Speedway in Connecticut.

At the New Smyrna Speedway in Florida, the eight-race opener last Friday was scratched due to a tornado watch.

On Saturday night, defending champion of the World Series meet Ted Christopher of Connecticut, driving the Brady Bunch entry out of Brockton, pulled off a decisive win while John Jensen, another Connecticut driver, came in second.

On Wednesday night, Ted Christopher won the third annual John Blewitt, III Memorial Modified Tour Type Feature in the Brady Bunch entry with Chuck Hossfeld second, James Chivali, Eric Gooddale, Rowan Pennink and Matt Hirschman were all in for the top six.

Ron Silk was disqualified after finishing second due to an out of spec engine. On Thursday night Ron Silk took that Tour Modified win with Hossfeld next and Bob Grigas, III of Marshfield took third. Obviously things are improving for Grigas.

Silk also went onto take the Sk Modified main event that night with Pat Emerling in second, Jim Zacharias next then Dave Crammer and Rob Schulz rounded out the top five. The Richie Evans Memorial was set for last night. In the event of a rainout, it will go at noon time today.

Budweiser Blastoff weekend returns in 2010 and serves as New England's kickoff to racing. The event will showcase the Speedbowl's continued loyalty to Modifieds with the popular Modified Racing Series co-headlining the weekend along with the Northeastern Midget Association (NEMA) and the Speedbowl's SK Modifieds, the premier NASCAR Whelen All-American Series division at the track.

Also this weekend, the Bayside Expo in Dorchester offers the New England Motorcycle Expo at 10 a.m. each day. The Redline Diner in Framingham has another year-round cruise night at 5 this afternoon.

Tonight, the Wheels of Time have a dinner meeting at the Portuguese Holy Ghost Society on Rt. 18 in Bridgewater at 5 p.m.

Sunday afternoon, the Hamilton Fish & Game Club in Sturbridge offers motorcycle ice racing at 1 p.m. Also on Sunday, the Silverstri Home at 51 School Street in Plainville hosts a Cruisers Dinner from 11 a.m. to 3 p.m.

Enterprise correspondent Lou Modestino's Track Talk appears Saturday in The Enterprise.

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Outdoor enthusiasts will love Extend-A-Haul! - Auto123

Posted: 13 Feb 2010 05:03 AM PST

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As reported by Extend-A-Haul

The Extend-A-Haul is an aluminum truck bed extender that doubles as a ramp for all terrain vehicles, UTV's, motorcycles, snowmobiles, and golf carts. It also allows truck owners to carry building materials too long to carry in the bed of a truck by extending the length of the bed.

The Extend-A-Haul recently won two SEMA-Global Media Awards titles at the 2009 SEMA Show in Las Vegas: first place in the "New Product of the Year" category and "Runner Up" for overall "New Product Of The Year".

According to Chris Eales, Extend-A-Haul president and CEO, near future plans include adding several different models including one that extends the bed of utility vehicles, like John Deere's Gator.

Accessories for the truck model include a stand for a motorcycle, a portable conversion kit and various tie downs. The company is also offering a free electric winch to anyone who purchases an Extend-A-Haul before March 1, 2010.

"We think hunters and ATV owners are going to be impressed by our products" said Chris Eales.

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